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Article (journal) accessible via
URN: urn:nbn:de:0111-pedocs-189653
DOI: 10.25656/01:18965; 10.5281/zenodo.3598486
URN: urn:nbn:de:0111-pedocs-189653
DOI: 10.25656/01:18965; 10.5281/zenodo.3598486
Title |
Marketing in the Hellenic private secondary education during the recession |
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Authors | Apostolou, Georgios; Papatsimpas, Achilleas; Gounas, Athanasios S. |
Source | Journal of Contemporary Education, Theory & Research 2 (2018) 2, S. 3-8 |
Document | full text (495 KB) |
License of the document | |
Keywords (German) | Marketing; Sekundarbereich; Private Grundschule; Private Bildungseinrichtung; Rezession; Bildungsorganisation; Korrelation; Wissenschaftliches Personal; Wirtschaftskrise; Fragebogenerhebung; Griechenland |
sub-discipline | Other Thematic Areas Organisation of Education, Educational Planning, Educational Legislation |
Document type | Article (journal) |
ISSN | 2654-0274; 26540274 |
Language | English |
Year of creation | 2018 |
review status | Peer-Reviewed |
Abstract (English): | The purpose of this research, is to investigate whether, during the economic crisis, various private secondary-education organizations in Greece including secondary tutorial schools, private schools, foreign language centers, special course delivery services (private tutorial schools) and study centers, develop and pursue a marketing strategy. Other points covered include demographics, characteristics of organisations, specific strategy focus, amount spent on such strategy and possible changes on both academic and financial level. Possible correlations between specific marketing actions and results were calculated. The statistical analysis of the data, showed that the implementation of a marketing plan (and the amount invested on this project) positively affect students' academic performance, new enrollments, organizations’ earnings and recruitment of new scientific staff. Twenty close-ended questionnaires were used to collect the data. During research period, many private schools had ceased their duties because of summer holiday time. As a result, a small number of the data was collected from these schools and it will not be possible to generalize any results for the ones. (DIPF/Orig.) |
other articles of this journal | Journal of Contemporary Education, Theory & Research Jahr: 2018 |
Statistics | Number of document requests |
Checksums | checksum comparison as proof of integrity |
Date of publication | 01.04.2020 |
Citation | Apostolou, Georgios; Papatsimpas, Achilleas; Gounas, Athanasios S.: Marketing in the Hellenic private secondary education during the recession - In: Journal of Contemporary Education, Theory & Research 2 (2018) 2, S. 3-8 - URN: urn:nbn:de:0111-pedocs-189653 - DOI: 10.25656/01:18965; 10.5281/zenodo.3598486 |