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Article (journal) accessible via
URN: urn:nbn:de:0111-pedocs-219620
DOI: 10.25656/01:21962; 10.3384/rela.2000-7426.ojs3466
URN: urn:nbn:de:0111-pedocs-219620
DOI: 10.25656/01:21962; 10.3384/rela.2000-7426.ojs3466
| Title |
'You have to run it like a company'. The marketisation of adult learning and education in Germany and Slovenia |
|---|---|
| Authors |
Košmerl, Tadej  ;
Mikulec, Borut  |
| Source | European journal for Research on the Education and Learning of Adults 12 (2021) 1, S. 47-63  |
| Document | full text (528 KB) |
| License of the document |
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| Keywords (German) | Erwachsenenbildung; Erwachsenenbildungsstätte; Bildungspolitik; Marketing; Vermarktung; Internationaler Vergleich; Analyse; Bayern; Deutschland; Slowenien |
| sub-discipline | Intercultural and International Comparative Educational Research Adult Education / Further Education |
| Document type | Article (journal) |
| ISSN | 2000-7426; 20007426 |
| Language | English |
| Year of creation | 2021 |
| review status | Peer-Reviewed |
| Abstract (English): | This paper identifies some of the key characteristics of the marketisation of adult learning and education (ALE) and analyses the effects in the contexts of Germany (focusing on Bavaria) and Slovenia. ALE policies and institutional practices are analysed through the method of document analysis and interviews. Policy models of ALE proposed by Lima and Guimaraes — the democratic–emancipatory model, the modernisation and state control model, and the human resources management model — are used as an analytical framework. The findings indicate that the latter model prevails in the analysed policies, while the market forces are introduced on the organisational level of ALE from ‘below’ through the increased influence of the market demand coming from the learners/customers, and from ‘above’ through calls for tenders that shape the ‘quasimarket’ in which the ALE organisations compete for funding. However, signs of resistance to the marketisation of ALE practices are also identified. (DIPF/Orig.) |
| other articles of this journal | European journal for Research on the Education and Learning of Adults Jahr: 2021 |
| Statistics |  Number of document requests
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| Checksums | checksum comparison as proof of integrity |
| Date of publication | 15.04.2021 |
| Citation | Košmerl, Tadej; Mikulec, Borut: 'You have to run it like a company'. The marketisation of adult learning and education in Germany and Slovenia - In: European journal for Research on the Education and Learning of Adults 12 (2021) 1, S. 47-63 - URN: urn:nbn:de:0111-pedocs-219620 - DOI: 10.25656/01:21962; 10.3384/rela.2000-7426.ojs3466 |
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