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Article (journal) accessible via
URN: urn:nbn:de:0111-pedocs-228936
DOI: 10.25656/01:22893; 10.3224/ijree.v7i2.06
URN: urn:nbn:de:0111-pedocs-228936
DOI: 10.25656/01:22893; 10.3224/ijree.v7i2.06
| Title |
'Bursting with activities'. Impression management as edu-business in school-age educare |
|---|---|
| Author | Holmberg, Linnéa |
| Source | International journal for research on extended education : IJREE 7 (2019) 2, S. 178-190  |
| Document | full text (216 KB) |
| License of the document |
|
| Keywords (German) | Schulalter; Außerunterrichtliche Betreuung; Erweitertes Bildungsangebot; Website; Wirtschaft; Selbstdarstellung; Außerschulischer Lernort; Schweden |
| sub-discipline | Intercultural and International Comparative Educational Research Curriculum and Teaching / School Pedagogy |
| Document type | Article (journal) |
| ISSN | 2196-7423; 2196-3673; 21967423; 21963673 |
| Language | English |
| Year of creation | 2019 |
| review status | Peer-Reviewed |
| Abstract (English): | Starting from an understanding of contemporary society as occupied with a dominant trend in image-boosting, the study explores how school-age educare centers engage in edu-business when promoting themselves through self-presentations on their websites. Using a qualitative method with an analytical attention directed towards unexpected angles, these self-presentations are problematized in terms of discursive impression management and with a focus on how messages are communicated by using different discursive resources to make the presentations trustworthy and selling. The edubusiness logic found on the websites is not primarily about competition between different school-age educare centers, but is instead about competition between compulsory school and school-age educare, as well as the choice to participate or not in the education offered in the school-age educare centers. (DIPF/Orig.) |
| other articles of this journal | International journal for research on extended education : IJREE Jahr: 2019 |
| Statistics |  Number of document requests
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| Checksums | checksum comparison as proof of integrity |
| Date of publication | 04.08.2021 |
| Citation | Holmberg, Linnéa: 'Bursting with activities'. Impression management as edu-business in school-age educare - In: International journal for research on extended education : IJREE 7 (2019) 2, S. 178-190 - URN: urn:nbn:de:0111-pedocs-228936 - DOI: 10.25656/01:22893; 10.3224/ijree.v7i2.06 |
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