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Aufsatz (Zeitschrift) zugänglich unter
Marketing in the Hellenic private secondary education during the recession
Autoren ; ;
OriginalveröffentlichungJournal of Contemporary Education, Theory & Research 2 (2018) 2, S. 3-8
Dokument  (495 KB)
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Schlagwörter (Deutsch)Marketing; Sekundarbereich; Private Grundschule; Private Bildungseinrichtung; Rezession; Bildungsorganisation; Korrelation; Wissenschaftliches Personal; Wirtschaftskrise; Fragebogenerhebung; Griechenland
Bildungsorganisation, Bildungsplanung und Bildungsrecht
DokumentartAufsatz (Zeitschrift)
Abstract (Englisch):The purpose of this research, is to investigate whether, during the economic crisis, various private secondary-education organizations in Greece including secondary tutorial schools, private schools, foreign language centers, special course delivery services (private tutorial schools) and study centers, develop and pursue a marketing strategy. Other points covered include demographics, characteristics of organisations, specific strategy focus, amount spent on such strategy and possible changes on both academic and financial level. Possible correlations between specific marketing actions and results were calculated. The statistical analysis of the data, showed that the implementation of a marketing plan (and the amount invested on this project) positively affect students' academic performance, new enrollments, organizations’ earnings and recruitment of new scientific staff. Twenty close-ended questionnaires were used to collect the data. During research period, many private schools had ceased their duties because of summer holiday time. As a result, a small number of the data was collected from these schools and it will not be possible to generalize any results for the ones. (DIPF/Orig.)
weitere Beiträge dieser ZeitschriftJournal of Contemporary Education, Theory & Research Jahr: 2018
zusätzliche URLsDOI: 10.5281/zenodo.3598486
StatistikAnzahl der Zugriffe auf dieses Dokument Anzahl der Zugriffe auf dieses Dokument
PrüfsummenPrüfsummenvergleich als Unversehrtheitsnachweis
Eintrag erfolgte am01.04.2020
QuellenangabeApostolou, Georgios; Papatsimpas, Achilleas; Gounas, Athanasios S.: Marketing in the Hellenic private secondary education during the recession - In: Journal of Contemporary Education, Theory & Research 2 (2018) 2, S. 3-8 - URN: urn:nbn:de:0111-pedocs-189653 - DOI: 10.25656/01:18965
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